Thursday, May 29, 2008

Digging In The Magazine Box: Paul Hardcastle cassingle

There was a time in our history when people used to complain about formats. Vinyl vs. compact disc, 8-tracks vs. reel-to-reel, mini-disc... eh, I don't think too many people debated the merits of an MD (I may be wrong).

There was a time in our history, not so long ago, when record companies wanted to let people know about the great format known as the cassingle. For you new kids, the word "cassingle" is a combination of the words "cassette" and "single", so you would have the contents of a single (for you new kids, that was a 7 inch 45 rpm record, generally with a large center hole that you played on a phonograph/record player/turntable) on a tape. To be honest, before the official format surfaced, I actually made drawings and discographies of songs I would not mind seeing on a new format I created called the "cassingle". At the age of 10 I had no concept of trademarks or patents, otherwise I might have scored big time. When the "cassingle" did surface, I constantly said to myself "I made that".

Some of the first cassingles I saw were titles on IRS Record and one by Devo. But here, in a clipping from Billboard magazine, Chrysalis Records were ready to spread awareness of this new "cassingle" with a song by Paul Hardcastle.

Yes, I did buy this cassingle, and I think I still have it somewhere.

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